An interview with Alexis, founder of Les Poulettes Paris, on the occasion of the 2nd anniversary of the organic skincare brand

What motivated you to start your own beauty brand?

Ever since I was little, I have always loved initiating, organizing and carrying out projects. It started with ambitious Lego constructions, then through community activities, before finally taking shape in my professional life.

I found myself, at a fairly young age, taking over the management of Cattier, one of the pioneering companies in organic cosmetics. It was very stressful, but at the same time, it allowed me to understand that I was motivated by a freedom to act that I would not have been able to have as an employee.

Entrepreneurship with Les Poulettes Paris is about common sense, intuition, rolling up your sleeves, and inspired, constructive discussions with the team about the future of organic beauty. It's a constantly evolving sector, currently undergoing a profound transformation directly linked to major societal issues: the changing status of women, respect for the environment, and more responsible consumption. We're constantly challenging ourselves and never bored.

Why did you choose to offer certified organic products?

I stumbled into organic beauty somewhat by chance and stayed because of my conviction and passion. I was fortunate enough to experience the great years of growth and evolution of organic cosmetics following the general public's increased awareness of the risks associated with parabens, in particular.

Let's be honest, in the early 2000s, creating an organic formula that wasn't sticky and didn't smell a bit bad was difficult. Organic cosmetics were mainly aimed at a very limited audience.

Today, organic beauty is essential. And suppliers of Cosmos Organic certified raw materials offer a range of ingredients that allow us to develop formulas as sensorial as those offered in traditional cosmetics. Organic certification is clearly demanding. But in a context where consumers are becoming increasingly discerning about the composition of their beauty products, it remains the best guarantee.

The name "Les Poulettes" is really cool and refers to female friendship and solidarity. What does it represent for you as a man?

Society is evolving, but let's not kid ourselves, the pressure on women remains considerable, whether at work or in managing the household. Female solidarity, whether within a group of friends or a more or less formal association, is essential. I see it with my wife: female support is ever-present in her life, for both lighthearted and serious matters. I strongly believe in the power of community, in sharing tips and tricks, and in everyday solidarity. And I learn so much from my female friends, who never cease to amaze me. I find them creative, resilient, and humble.

The brand often refers to Parisian women. Who is the contemporary Parisian woman to you?

Being Parisian is more of a state of mind than a place of residence, a physical appearance, or a wardrobe. In fact, few Parisian women were born and raised in the capital. And many wonder if they wouldn't be happier elsewhere. Paris is a magnificent but exhausting city. For me, the Parisian woman is someone who doesn't let herself be pushed around and who stands by her opinions—always politely but firmly—even if it means causing offense. She's someone who has a knack for making everyday life more beautiful with the simplest things. She's someone who can laugh at herself and her contradictions. And also someone who knows how to celebrate small victories. The Parisian woman is clever, uninhibited, and above all, very funny. That's why she's such an inspiration.

You started with a range of masks. Why?

After 15 years promoting organic beauty worldwide, and following numerous trips to Asia, I noticed a lack of organic options in the category of Korean-style sheet masks. I found this type of treatment truly ingenious: practical to use, capable of rehydrating even the most dehydrated skin, and offering immediate, visible results in terms of radiance. I then decided to create a Made in France, organic version of this type of express treatment. For me, a mask also represents the epitome of a relaxing moment for oneself. It's important to take a few minutes of "me time" each day as part of your beauty routine. It's not about vanity. It's a wellness break we all deserve.

In the long term, how do you see "Les Poulettes Paris" evolving?

I'm tempted to say, "The sky's the limit." More seriously, I think "Les Poulettes Paris" has the potential to evolve into a more comprehensive skincare range, while remaining true to its principles: organic products that prioritize natural plant extracts and are easy to use. Beauty products that don't promise miracles, but rather visible and lasting results in terms of hydration, balance, and radiance. It's also a brand I want to develop internationally. The appeal of French beauty isn't going away anytime soon, especially with the growth of organic beauty brands.

What do you like most about your job?

Receiving testimonials from customers who appreciate the products is incredibly touching! It means so much to me that they take the time to thank us. I also love the richness of entrepreneurship, which allows you to have several jobs in a single day: salesperson, logistics manager, accountant, researcher… And of course, what a satisfaction it is to open new points of sale to introduce our products to new customers!