Argan oil: a plant treasure for our skin
Argan oil is a highly effective natural ingredient in cosmetics. Used for millennia by Moroccan women in the creation of traditional beauty products, it was in the mid-1980s that international beauty brands began to take a closer look at its benefits. The argan tree requires neither fertilizer nor pesticides.
It's no surprise, then, that with the rise of natural and organic skincare, argan oil has become an essential ingredient in the French cosmetics industry. France is, in fact, the leading importer of argan extracts, accounting for 78% of the total volume sold abroad!
An ethical and socially responsible natural asset
The Argan tree (Argania Spinosa, its Latin name) grows wild in southwestern Morocco.
It is notably present in The Arganeraie Biosphere Reserve . This large area, which is now part of UNESCO's heritage, plays an irreplaceable role in combating soil degradation and the progressive desertification of southern Morocco.
The Argan BIO subsidiary therefore actively contributes to supporting the preservation of this biodiversity. Choosing the Argan BIO label also means contributing to the economic well-being of local populations, and in particular women.
Indeed, the majority of organic argan oil production is handled by women's cooperatives, allowing them to unite and share resources, costs, and income. This ensures better market access thanks to the added value of organic traceability, while preserving centuries-old artisanal know-how.
Since female solidarity is an important value for Les Poulettes Paris, it is with great pride that we tell you about this natural ingredient, featured in our Coup d'Éclat cosmetic mask.
The argan tree, a tree that requires neither fertilizer nor pesticide.
The guarantee of beautiful skin, for a long time
What makes argan oil special? It's rich in fatty acids and Vitamin E. Two essential molecules for maintaining healthy skin and protecting it against aging.
Let's start with Fatty Acids.
You also know them as Omega. They are lipids that are classified into two categories.
First, there are the essential fatty acids Because they are not produced by the body and must therefore come from food (or your skincare routine). They are essential for proper cell development. This is particularly true of Omega-6 fatty acids, which make up almost 40% of the lipids in Argan oil. They act as a barrier for the epidermis and help maintain skin elasticity.
Non-essential fatty acids , such as Omega-9, can be synthesized by the body. They are also found in the sebum naturally secreted by the skin. Argan oil also contains them, which explains its excellent affinity with the epidermis. Omega-9s are essential for skin hydration and suppleness. They make Argan extract an ideal active ingredient for skin lacking comfort and radiance.
Let's finish on a high note with vitamin E.
Also called Tocopherol (it's not very pretty, but oh well, that's how it is), it's a great antioxidant.
And antioxidants mean the ability to fight against the nasty free radicals that insidiously attack the small cells of your skin.
Better protected, ready to defend themselves against the aggressor, our cells remain in top condition for longer and help delay the signs of aging.
Vitamin E is basically “the youth bonus of your Radiance Boosting Mask ”.
Note:
Don't hesitate to use pure organic argan oil on your hair. When they need to relax at home, the team's "Poulettes" apply it generously all over their hair and leave it on for a good hour under a towel (like an Instagram star's turban) before shampooing. It's a foolproof remedy against frizz!
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